Trimble Content & Creative Team

Marketing Initiative Personas

AI-powered audience insight and copy creation — one persona for each initiative, always available.

campaign Validate Campaigns edit_note Write Copy chat_bubble Test Messaging

portrait Generate Portraits person_search Know Your Audience photo_camera Create Stock Photos

tips_and_updates Pro Tips

Use Thinking mode, not Fast. Gemini defaults to Fast when you launch a GEM. Switch to Thinking for most content tasks — the output quality difference is significant. Try Pro as well and see which you prefer for your workflow.

Start complex requests with an outline. Before writing a full landing page or email series, ask for an outline first. It gives you a chance to redirect before the persona goes deep, and reduces hallucinated details.

Iterate in the same conversation. Don't start a new chat for each revision — the persona holds your full session context. "Tighten the hero and make the CTA more urgent" in the same thread beats starting over every time.

Give it something to react to. Paste in an existing brief, draft, or asset rather than starting from scratch. "Here's our current landing page — rewrite the hero for a CFO audience" consistently outperforms a blank-slate prompt.

Name the funnel stage. TOFU, MOFU, and BOFU produce very different tone, urgency, and CTAs. If you don't specify, the persona will guess — and may miss the intent entirely.

Use negative constraints. Tell it what to avoid, not just what to write. "No jargon," "don't open with a question," "avoid bullet points" steer away from the patterns you already know you hate — and work surprisingly well.

Gemini can't read linked documents — it needs the actual file. If you want the persona to reference a brief, deck, or asset, upload the file directly to the conversation or paste the content in. Sharing a Google Drive link won't work; Gemini can't open it.

Never say "create another version of this photo." When generating stock photography with a reference image, that instruction anchors the model to the wrong elements — the scene, the props, the exact composition — instead of the photographic feel you actually want. Instead, ask the persona to extract the aesthetic (light quality, depth of field, mood, genre) and then describe the new scene you want from scratch. A clean foundational brief almost always beats a heavily patched one.

Choose Your Initiative

architecture

Architecture & Design

Architects, interior designers, SketchUp users. Design-led, visualization-forward, project-driven.

Landing Page Ad Copy Blog Post Email Stock Photos

engineering

BIM & Engineering

Structural engineers, MEP professionals, BIM coordinators. Data-rich, precision-focused, model-driven.

Landing Page Ad Copy Blog Post Email Stock Photos

calculate

Estimating & Takeoff

Estimators, project managers, contractors. Speed-focused, accuracy-driven, bid-win mentality.

Landing Page Ad Copy Blog Post Email Stock Photos

build

Asset Lifecycle Mgmt

Facility managers, asset owners, operations leaders. Longevity-focused, cost-conscious, maintenance-driven.

Landing Page Ad Copy Blog Post Email Stock Photos

assignment

Project Management

Project managers, owners, GCs. Schedule-obsessed, budget-focused, accountability-driven. (ProjectSight)

Landing Page Ad Copy Blog Post Email Stock Photos

analytics

Financial Management

CFOs, finance leaders, controllers. ROI-focused, risk-aware, compliance-minded, data-forward.

Landing Page Ad Copy Blog Post Email Stock Photos

hub

CDE & Collaboration

IT leads, project owners, cross-functional teams. Connectivity-first, interoperability-focused, efficiency-driven.

Landing Page Ad Copy Blog Post Email Stock Photos

verified Reference Guide

menu_book

Anti-Drift Playbook

Prompting patterns, drift signals & recovery moves — keep every PersonaBot on-brand from first message to last.

campaign Validate Campaigns

Get a 1–10 buyer score on any concept before you commit resources.

1

Describe your concept — headline, visual idea, or brief

2

Add context: target segment, funnel stage, goal

3

Ask "What would make this a 9 or 10?" for specific improvements

Try This

"Rate this campaign concept 1–10 from the perspective of a [role] at a mid-size contractor: [paste concept]. What works? What would this buyer push back on?"

edit_note Write Copy

Any persona can write Trimble-aligned copy using the initiative's audience context. Available formats:

Landing page — Hero, Problem, Solution, CTA
Email — single or 2–4 email series
Ad copy — 3 variants (LinkedIn, Google, Display)
Blog post — with headline alternatives
Whitepaper refresh — modernize existing assets

Try This

"Write a landing page for our Q2 [initiative] campaign. Goal: trial signup. Audience: [role] at a mid-size [company type]."

"Write 3 LinkedIn ad variants for a mid-funnel [initiative] campaign targeting [role]."

chat_bubble Test Messaging

Compare taglines, headlines, or positioning statements before finalizing.

1

Paste 2+ options: "Option A: [text] vs. Option B: [text]"

2

Ask for ratings on clarity, relevance, and emotional pull

3

Ask "Does this sound Trimble or generic?" to check brand alignment

Try This

"Which tagline lands better for your audience: (1) [Option A] vs (2) [Option B]? Explain the reasoning and pick a winner."

portrait Generate Portraits

Visualize your buyer — get a full profile plus an image generation prompt in 3 steps.

1

Ask for the "prototypical buyer" profile in your GEM

2

Receive: name, role, company, environment, top pain points

3

Copy the image prompt at the bottom → paste into Gemini Imagen or any AI image tool

Starter Prompt

"Help me envision the prototypical user for this initiative. Give me their profile (name, title, company size, location), work environment, top 3 pain points, and an image generation prompt I can use to visualize them."

photo_camera Create Stock Photos

Work with the persona as a photo director — describe what you want or drop in a reference image, and get campaign-ready photography built around your initiative's audience.

Got a reference image?

1

Drop the image and say: "Extract the photographic feel of this — don't recreate it"

2

Describe the scene you actually want (subject, environment, moment)

3

The persona builds a fresh image using that aesthetic + your new scene

No reference?

1

Tell the persona what the image is for (hero, ad, email header, social)

2

Answer a few questions about mood, subject, and environment

3

The persona builds the photographic brief and generates

Never Do This

"Create another version of this photo" — it anchors the model to the wrong elements and causes drift. Always describe what you want fresh.

Try This Instead

"I have a photo I like the feel of [attach image]. Extract the photographic style — same mood, same light quality — but I want a construction finance professional reviewing cost data at a desk in a site office."

person_search Know Your Audience

Go deep on demographics, behavior, and buying context for any initiative.

Good things to ask about:

Roles and titles involved in purchase decisions
Company sizes and industry segments
Top pain points and purchase triggers
Common objections raised in sales conversations
What a typical day looks like for this buyer

Try This

"What roles make purchase decisions for [initiative], and who has budget authority vs. technical authority?"

"What objections do [initiative] buyers raise most often, and how should we address them in copy?"

Reference

About the Personas

lightbulb What Are These Personas?

Each persona is an AI trained on the strategic charter for that initiative — the target audience, pain points, buying behaviors, value propositions, and positioning specific to that vertical.

Think of them as virtual focus groups you can consult anytime. Instead of scheduling stakeholder meetings to gut-check a campaign concept, you can get an informed, initiative-specific perspective in seconds.

They're also copy writers. Ask any persona to write a landing page, email, ad, blog post, or whitepaper refresh — and it will use its initiative's audience context to produce on-brand, Trimble-aligned copy.

adjust When to Use Them

Great For

Validating campaign concepts early
Testing taglines and messaging
Writing on-brand copy
Understanding audience demographics
Choosing between creative directions
Quick feedback without scheduling meetings
Onboarding to a new initiative

Not For

Final creative approval
Real-time market or competitive data
Speaking for other initiatives
Guaranteeing campaign performance

format_quote Example Prompts to Try

Write Copy

"Write a landing page for our Q2 FM campaign targeting CFOs who downloaded our job costing guide."

Know Your Audience

"What company sizes typically use [Initiative] solutions, and what job titles make the purchasing decisions?"

Validate a Campaign

"We're creating a 60-second video about [topic]. How would [Initiative] buyers respond to this concept? Rate it 1–10."

Test Messaging

"We have two tagline options: (1) [Tagline A] and (2) [Tagline B]. Which aligns better with [Initiative]'s positioning and why?"

Ad Copy

"Write 3 LinkedIn ad variants for a mid-funnel [Initiative] campaign. Target: operations directors at mid-size GCs."

Pain Point Discovery

"What are the top 3 pain points for [Initiative] buyers, and which is most urgent for mid-size contractors?"

photo_camera Creating Stock Photography

Each persona can generate campaign-ready stock photography directly in the conversation — acting as a photo director who knows your initiative's audience, environment, and brand standards.

The skill works in two modes depending on what you're starting with.

Starting from a reference image
Drop in a photo you like and ask the persona to extract its photographic feel — the light quality, depth of field character, emotional register, and genre. Then describe the scene you actually want. The persona rebuilds fresh using the extracted aesthetic applied to your new subject and environment.

The critical rule: never say "create another version of this photo." That anchors the model to the scene and props, not the photographic style. You'll end up with generic office stock instead of the documentary warmth you were after. Extract the aesthetic. Rebuild the scene.

Starting from scratch
Tell the persona what the image is for (hero, social ad, email header) and roughly who the subject is. It will ask a few targeted questions — mood, moment, environment — then build a photographic brief before generating. The brief will be confirmed with you first so you can steer before any image is produced.

When iterations aren't working
After 2–3 rounds without landing it, stop adjusting the previous image. Each patch compounds. Ask the persona to start fresh — it will use what you've both learned to write a stronger foundational brief. Clean starts almost always outperform heavily edited ones.

Reference Image

"I have a photo I like the feel of [attach image]. Extract the photographic style — same mood, depth of field, and light quality — but I want a [role] in a [environment] doing [action]."

From Scratch

"I need a hero image for the [initiative] campaign. Candid, documentary feel — not posed. The subject should feel like they're caught mid-thought. Can you walk me through it?"

Reset Prompt

"Let's start over. The last few iterations aren't converging. Here's what I've learned about what's not working: [describe]. Build a fresh brief from scratch."