Marketing Initiative Personas

Launch a Persona GEM

✏️

Architecture & Design

Architects, interior designers, SketchUp users. Design-led, visualization-forward, project-driven.

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🏗️

BIM & Engineering

Structural engineers, MEP professionals, BIM coordinators. Data-rich, precision-focused, model-driven.

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📐

Estimating & Takeoff

Estimators, project managers, contractors. Speed-focused, accuracy-driven, bid-win mentality.

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🔧

Asset Lifecycle Mgmt

Facility managers, asset owners, operations leaders. Longevity-focused, cost-conscious, maintenance-driven.

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📋

Project Management

Project managers, owners, GCs. Schedule-obsessed, budget-focused, accountability-driven. (ProjectSight)

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📊

Financial Management

CFOs, finance leaders, controllers. ROI-focused, risk-aware, compliance-minded, data-forward.

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🔗

CDE & Collaboration

IT leads, project owners, cross-functional teams. Connectivity-first, interoperability-focused, efficiency-driven.

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How to Use the Personas

💡 What Are These Personas?

Each persona is an AI trained on the strategic charter for that initiative — the target audience, pain points, buying behaviors, value propositions, and positioning specific to that vertical.

Think of them as virtual focus groups you can consult anytime. Instead of scheduling stakeholder meetings to gut-check a campaign concept, you can get an informed, initiative-specific perspective in seconds.

They're most useful early in the creative process — before you've invested in production — and for quick message validation before things go to stakeholders.

🎯 When to Use Them

Great For

Validating campaign concepts early
Testing taglines and messaging
Understanding audience demographics
Choosing between creative directions
Quick feedback without scheduling meetings
Onboarding to a new initiative

Not For

Final creative approval
Real-time market or competitive data
Speaking for other initiatives
Guaranteeing campaign performance

🚀 How to Get the Best Results

Pick the right persona. Only consult the persona(s) relevant to your current work. Most team members will primarily use 1–2 personas.

Be specific. "Is this good?" is hard to answer. "Rate this tagline for BIM buyers on a 1–10 scale and explain why" gives you something actionable.

Provide context. Tell the persona what you're creating (video, email, landing page), what the goal is (awareness, conversion), and any specific concerns.

Use the feedback. Personas will rate alignment (1–10), explain their reasoning, and suggest improvements. Treat it like a smart colleague's honest first reaction.

Ask follow-ups. If the first response isn't clear, dig deeper. Personas are conversational — you can challenge assumptions and compare options.

📋 Example Prompts to Try

Understanding Audiences

"What company sizes typically use [Initiative] solutions, and what job titles make the purchasing decisions?"

Campaign Validation

"We're creating a 60-second video about [topic]. How would [Initiative] buyers respond to this concept? Rate it 1–10."

Message Testing

"We have two tagline options: (1) [Tagline A] and (2) [Tagline B]. Which aligns better with [Initiative]'s positioning and why?"

Creative Direction

"Should we feature a large commercial project or a residential renovation in this [Initiative] video? Which resonates more with the core audience?"

Pain Point Discovery

"What are the top 3 pain points for [Initiative] buyers, and which is most urgent for mid-size contractors?"

🖼️ Generate a Persona Portrait

Each persona can paint a vivid picture of their prototypical buyer — including an image generation prompt you can drop into any AI image tool to get a realistic portrait of that person in their working environment.

Open your GEM and paste the prompt below.

The GEM responds with a full profile — name, role, environment, pain points — and an image generation prompt at the bottom.

Copy the image prompt and paste it into a new Gemini window (or any AI image generator) to produce the portrait.

Use This Prompt

"Help me envision the prototypical user for this initiative. Give me their profile (name, job title, company size, location), their typical work environment, their top 3 pain points, what success looks like for them in their role, and an image generation prompt I can use to visualize them in their working environment."